Salesforce lightning helps simplify many processes for business users, especially if you do not have any experience in programming. It enables you to build custom user interfaces without code. You can use it to store, process, segment, and assess your customer data.
Salesforce Lightning offers tools and technologies that accelerate development and App performance. Some of the Lightning technologies in the Salesforce platform include Lightning experience, Lightning design system, and Lightning framework.
Here are seven essential things to know about Salesforce Lightning.
1. It Personalizes Your Services
Salesforce lightning makes a thorough analysis of your customer’s data. With that knowledge, you can conveniently tailor your services to match your customer’s needs and reach out to them in a personalized way. Making your customers feel special increases their loyalty which in turn improves your returns.
Statistics show that consumers and business buyers say that personal care directly influences their loyalty. Some customers can also switch brands if the company doesn’t make efforts to personalize its services.
You can go for Salesforce Lightning App Development to give your customers various communication channels to contact you whenever they need any help or support. It can also accurately predict your customers’ next steps by analyzing case history and trends. You can then give them immediate detailed information.
2. It Increases Efficiency in Lead Management
Salesforce can help increase your company’s lead management by providing the most significant automation and accuracy. Sales cloud services help you log your leads according to responses.
The Salesforce system gives high priority to positive leads and places the less responsive ones on pending, giving you better results. It also saves time and reduces manual labor. Besides increasing efficiency in lead management, Salesforce can also help with generating more leads.
3. It Increases Efficiency in Lead Management
Salesforce can help increase your company’s lead management by providing the most significant automation and accuracy. Sales cloud services help you log your leads according to responses.
The Salesforce system gives high priority to positive leads and places the less responsive ones on pending, giving you better results. It also saves time and reduces manual labor. Besides increasing efficiency in lead management, Salesforce can also help with generating more leads.
4. Fully Optimized Mobile Experience
As a mobile user, Salesforce enables you to run your business anywhere and anytime. Even if you are offline, you can sync after getting connected again. Any change that takes place on the web gets availed to the mobile immediately. Better still, all your employees can access Salesforce anywhere, enhancing the productivity of your business.
Salesforce supports Salesforce App for iPhone and Android mobile devices. You can download it from the App Store or Google Play, and it is easy to install and log in. The Salesforce mobile App works without a glitch with the desktop version of Lightning Experience, so you can smoothly switch between the two.
The mobile platform is customizable, and you can use point and click tools to customize it according to your needs.
5. Data Integration
Salesforce Lightning, through its customer data platform, Customer 360, connects Service Cloud, Commerce Cloud, and Service Cloud to integrate your businesses’ data.
It can be pretty challenging to analyze and visualize data that resides in multiple clouds. Salesforce helps bring together all the data, enabling all the departments and teams to work together.
The latest upgrades in Salesforce Lightning allow for data integration and advanced audience segmentation, and so much more. This enables you to deliver a connected customer experience. The data you collect in Salesforce can be shared with other systems, giving access to customer information to all the workers in your company. They can anticipate customer needs, answer questions quickly and make data-driven solutions.
6. Focus on Consumer Satisfaction
You can track customer satisfaction to measure your internal sales performance using Salesforce Lightning. It provides you with customer-based approaches and a unique user experience.
Modern customer service tools allow you to track social conversations and address any concerns immediately.
Salesforce avails an app that offers a self-service customer support portal that benefits both businesses and customers. To improve customer satisfaction, ensure that you deliver the promises you made during sales pitches. Your products should also help your customers achieve their goals, and you should give them ongoing support.
GetFeedback Analytics, another Salesforce product, allows you to create customer satisfaction surveys and chart the responses from the survey into Salesforce. It has dashboards that help you monitor customer feedback from the surveys. Ensure that the questions represent various satisfaction levels, and the mobile surveys are branded to represent your company well. The responses from the customers are averaged, and the result is your customer satisfaction score.
7. Marketing Automation
The marketing automation of Salesforce enables you to market your products and services through email marketing, custom landing pages, and more innovative lead capture forms. This feature allows you to manage marketing processes automatically across multiple channels. You can track and optimize your campaigns and deliver targeted messages to potential customers.
You can also calculate marketing ROI by creating custom dashboards and data views to get a full view of your sales funnel and see how your prospects engage with your content. Salesforce lightning marketing automation identifies your audience, designs the right content, and automatically sends the content based on schedules and customer behavior. The feature then sends valuable lead intelligence to your sales team. Research shows that people click on automated emails 119% more than broadcast emails.
Marketing automation increases revenue and maximizes efficiency. It effectively handles repetitive tasks, allowing you to tackle more complicated tasks. You will manage your customer databases and eventually achieve your goals.
Conclusion
You can achieve your businesses’ goals by investing in Salesforce Lightning. It helps increase your customer base, sales, and revenue. In this way, you can stay ahead of your competition. The Salesforce platform is a robust tool that integrates data, focuses on customer satisfaction, and provides a fully optimized mobile experience, among others.
